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It's a new year, which means it's time for a fresh start! And what better place to start than with your makeup collection? If your vanity is overflowing and you can't remember the last time you used that neon pink eyeshadow, it's officially time for a declutter. But don't worry, we're not about to tell you to throw everything away! This is about creating a makeup collection that sparks joy and makes getting ready in the morning a breeze.Here's your step-by-step guide to decluttering your ma …

Splurge on that lipstick and replenish your makeup! We promise, after reading this, you will want to. May is Mental Health Awareness Month and there’s no better way to bring awareness other than connecting your mental well being with MAKEUP! The relationship between makeup and mental health is intricate and multifaceted. While makeup can be viewed as a way to hide one's true self, but we believe it is a source of empowerment and a means of self-expression.For many people, applying makeup …

March is Women’s History Month so we wanted to highlight some of the amazing women we have to thank for the beauty brands we know and love!CEO and Executive Chair- Elizabeth A. SmithRevlon was founded in 1932 by two brothers who started out selling nail enamel in salons. Over the years, the brand has morphed into a giant in the beauty industry. Today, the company is run by Elizabeth A. Smith, who also was the President of Avon in the early 2000’s. The previous CEO and President of Revlon wa …

With the winter season in full swing, many of us are encountering colder weather and harsher conditions for our hair and skin. It is vital to take extra care in your beauty routines during the winter to make not only ensure the perfect application of beauty products, but to repair any damage the cold weather might cause! Here is our guide to all the essential beauty products you'll need this winter! Step 1: PrepPrepping your skin is the key to a perfect makeup application, no matter wh …

Each year, the Pantone Institute, the front-runner in color and color design, selects a Color of the Year that will dominate design, fashion, and (of course) beauty for the coming year.In 2024, the Color of the Year is Peach Fuzz! Peach Fuzz is described by the Pantone Institute as a “velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul,” and a color that “captures our desire to nurture ourselves and others.”Not sure how to wear Peach Fuzz? Here are our recomme …