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Allure asks our CEO: Why does your favorite makeup get discontinued?

As published in Allure.com by Renee JaquesHere's what some people do when they find out that the last tube of their favorite lipstick has suddenly become discontinued: take a cotton swab and dig out every tiny scrap from the bottom of the tube, smear it on their lips, and savor that last bittersweet moment of lipstick bliss. Then there are the other people, the ones who spend hours scouring stores and online shops for every last tube, stashing them away in the back of their refrigera …
11th Jul 2016 Renee Jaques

How to: Clean your makeup brushes

Just like makeup, brushes are also a girls best friend. They are what makes our makeup apply on so effortlessly. What many don’t realize is that if you don’t take care of your brushes they can carry a lot of dirt and oils that we do not want on our face. So what do you do? Well, our beauty experts want to share with you 5 easy steps that you can do at home to keep your makeup brushes clean and ready to use. Step One: Rinse your brushes with wa …
20th Apr 2016

Eyeliner Tips and Tricks

Applying eyeliner can be a bit tricky. Our beauty experts wanted to share some tips and tricks on how to achieve the perfect eyeliner application every time regardless of the type of eyeliner used.THE LIQUIDWhile liquid eyeliners have become more popular for achieving the "cat eye" look, they're notoriously difficult to apply. Getting the perfect look is as easy as one two and three.Step 1. If you have a steady hand you free-hand this whole look. If you need a little guidance try using …
18th Mar 2016

Valentines Day Makeup Look

Valentines Day is just around the corner and our beauty experts wanted to share a gorgeous Valentines Day makeup look.                                       This nude look is very simple yet elegant for valentines day. We started with her eyes using Almay's Intense I-Color Smoky I-Kit in the color 401 brown. This eye shaped compact enables mistake-proof application in three easy steps. It was …
9th Feb 2016

Winter Eye Makeup Beauty Tips

Winter is here and our beauty experts wanted to share with you one of our favorite winter eye makeup look! Step 1: Step 2: Step 3: Step 4: Step 5: …
30th Dec 2015
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