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In our last "Learn About" blog we learned about types of eyeliner. This time, we're going to show you the difference between all those foundation finishes you keep hearing about. We're sure you'll be an expert by the end of reading this post :) Let's start! Let's talk about the history of makeup foundation a little bit first. The concept of makeup foundation can be traced back to ancient Greece and Rome. These ancient societies would use a chalk-like substance known as white lead to …

Find out more about our new arrivals! We're excited to announce that e.l.f. is joining our inventory this week! e.l.f. (eyes, face, lips) is a cosmetics brand founded in 2004 by Joseph Shamah and Scott Vincent Borba. Shamah was a business student at the time, while Borba was a renowned beautician that had launched brands such as Hard Candy. They met at a party and came up with the idea of launching a low cost, high quality cosmetic brand. …

Have you ever gone to the store looked at the eyeliners display and realized that you had no idea what to pick? The choices are endless! There's the eyeliner pencil, gel, cream, liquid. Some have applicators, others need a special eyeliner brush. And what about the difference between Kohl and Kajal? Overwhelming! But worry not! BuyMeBeauty has your back and we're here to tell you all about eyeliners. Let's start! First, a short introduction. The concept of lining your eyes with …

Read on to find out more about our new arrivals! This new Almay line of eyeshadows is full of surprises – and color! Almay has made a lot of changes to their eyeshadows over the years. While a lot of these changes have been done to their packaging, others have turned well-known products into a completely new item with a different concept. We talked about some of these changes in our Almay i-Color blog post. With their new vision, Almay is trying t …

We received great feedback from our last Exclusives blog post. A lot of you asked about the ColorStay Foundation line, so we decided to do a little research and bring you some much needed answers :) The timeline above is a visual representation of the changes in packaging throughout the years. As you can see, the ColorStay line has a long history and has gone through a lot of changes – some minor, other very drastic. Let's break it down and look at them one by one! …